Happy 40th Anniversary to Direct Wire & Cable

Direct Wire & Cable is celebrating it’s 40th anniversary

Denver, Pennsylvania [Cable-X News]

40 years is a very long time.

Back in 1978 we literally lived in a different world.

A world where there was no technology, no cell phones, and Georgia peanut farmer Jimmy Carter was President of the United States.

Back then Direct Wire & Cable got their start much like Apple computers, Disney, Amazon, Google and others did by selling out of their Founder and CEO’s Richard Witwer’s garage.


The Garage business and success

Going from garage to today operating a company which has a revenue over $40 Million dollars competing with companies like Southwire, General Cable,  1X Technologies, TF Cable, Encore Wire and other titans of the wire & cable industry is something to be proud of.

Many successful businesses seem to stem from a garage.



Bloomberg on Direct Wire

Direct Wire & Cable, Inc. manufactures various wires and cables.

The company offers battery and jumper, power, whip, and welding cables, as well as colored and custom imprinted, and special-purpose cables; connectors and custom welding cable assemblies; power products, such as plugs, receptacles, extension cords, and power adapters; and accessories, including welding ends, fusion lugs, wire cutters, and crimpers.

It offers its products through a network of sales representatives in the United States, as well as serves customers around the world.

The company was founded in 1977 and is based in Denver, Pennsylvania with distribution centers in Pennsylvania, Florida, Texas, and Oregon.




What is Direct Wire & Cable’s keys to continued success?

“Direct’s growth results from having the best equipment, great employees and, importantly, its loyal customers.” according to Direct Wire’s President Eric Laubach, “We are who we are because of our customers and want to continue to please them through new product innovations and
strong service for many more years to come.”


Direct Wire & Cable, which also operates under the name Direct Manufacturing, is located in Denver, Pennsylvania. This organization primarily operates in the Power Wire and Cable business / industry within the Wholesale Trade – Durable Goods sector. This organization has been operating for 40 years. Direct Wire & Cable is estimated to generate $46.0 million in annual revenues, and employs approximately 34 people at this single location. This organization is engaged in manufacturing and importing activities at this facility.









Comments Off on Happy 40th Anniversary to Direct Wire & Cable